Usually, when you are creating a website, you would like to increase your website traffic to do that you should follow one of the most important factors to grow your business online.
COVID-19 is nothing to take gently, as anxieties are excessive and those are involved. Each lives and livelihoods are at chance around the world, and additional warning is therefore required, Many manufacturers have made legitimate statements to inspire humans to live domestic and prevent ailment spread. Some went even in addition, changing or upgrading their trademarks.
As commercial enterprise leaders and entrepreneurs, you’re cautiously considering whether or not to send your personal email concerning COVID-19. For lots of you, it could seem like an reputable letter signed via the CEO of your company. For others, it may appearance more like a brief update to notify subscribers of up to date adjustments.
When should I send COVID-19 email?
If your product or services are impacted through COVID-19, also if you have useful, significant information to share, you have got customers that can be more touchy to this crisis, Your services have been impacted or modified in some manner, and also you’re doing something to help your customers during this unheard of time, then your clients might in all likelihood respect an electronic mail update.
Methods to make your COVID-19 e-mail powerful
Here are our tips on how to effectively get your important COVID-19 messages across to your audience.
- Only include useful content: Don’t send for the sake of sending, Please don’t send a COVID-19 email just because everyone else is doing it. Do it because you have got some thing insightful and useful to mention. Some organizations provide price reductions, free transport or cashback for classes associated with self-isolation. Some brands with applicable merchandise are donating to nearby hospitals and social services.
- Make your emails clean to skim: maximum COVID-19 emails appear to contain an unformatted textual content, making it very difficult to decide what the important thing factors are, and if those key points are crucial or not.
- Keep it concise: Many COVID-19 emails feature a large quantity of superfluous words and technical jargon. But, your subscribers are probable very busy (and mentally overwhelmed) and could lots choose a concise message written in simple language.
- Add a note about COVID-19 to your existing newsletter: In many cases, you may not need to send a dedicated COVID-19 email,but surely upload a notice to the top of your next newsletter.
- Cancel existing campaigns that don’t make feel in the present day surroundings: Do your scheduled promotions make sense in the current environment? If you’re asking your subscribers to gather in large crowds or travel, consider following the World Health Organization’s recommendations and canceling events and large gatherings, and to pause promotions that may warfare with hygiene guidelines.
- Don’t forget about your automated emails: Revise the content of automated emails that had been scheduled before the disaster. It’s easy to forget about approximately the ones automated emails which won't make feel at some point of this time, particularly in case you operate a brick-and-mortar commercial enterprise which historically encourages clients to come back to the shop. E-mail remains the main verbal exchange channel, however, we have to admit many are attempting too difficult by sending dozens of emails which have efficiently the same message or no message at all.
- Don’t capitalize on tension and anxiety: We’re all going through difficult instances now. Many corporations, like reserving/booking systems, tour businesses, hotels, cinemas, took an in particular large hit. But staying respectful and caring of your clients need to nonetheless be a priority. With so much anxiety around, many find it hard to stay focused and make the right choices. Don’t take advantage of panic and stress by means of promoting “illness prevention health programs,” “antivirus dietary supplements,” or “silver ion masks to battle pandemic.” Of route, you must take benefit of any little call for that’s still around to make money but don’t try this by means of manipulating human beings’s fears and anxiety.
- Don't send jokes about the crisis: even though a very good sense of humor commonly helps ease disturbing environment, now isn't always the case. Many human beings are stressed, in panic, fighting pressure and shock, with the aid of making amusing of the situation in any way you are making fun in their problems.
What customers want this time?
- Updates on cancellation, refunds, rescheduling, booking of the events I have signed in for.
- Lists of services that offer online educational classes, virtual tours, webinars workshops, etc.
- How to keep my kids busy.
- Lists of 20-second tik tok clips, songs, fun monologues that I can listen to while washing hands.
- Fun pics of pets are always ok: puppies dressed up as doctors, pets annoyed of humans staying home, pets fighting the crisis - just make me smile and forget for a while about all the madness around.
- Recipes of meals I can cook using products with a long shelf life like pasta, beans, lentil, etc. No fresh oregano and basil pesto, or other recipes that require going to a grocery store.
- Activities I can do at home without buying a lot of extra stuff. Mind also that some of us live in multi-story buildings, so our neighbors from downstairs won’t be happy if we organize a dodgeball championship.
- List of tools I can use to craft something online, like greeting cards, family albums, clips, animation, etc.
Wrap up
COVID-19 is nothing to take lightly, as anxieties are high and people are worried. Both lives and livelihoods are at risk around the world, and extra caution is therefore required.
To make sure you’re giving it the proper concern, not only should your messages express suitable sentiment, but they should also be clearly helpful and supportive in this time of crisis. Think about your subscribers, the inundation their inboxes are under right now, and how you can be helpful, supportive, and a breath of fresh air.
Emails have a brief life. Yet, according to a new Adobe study, many don't have a life at all - in attitudes towards mobile. Among the many observations and data that we have uncovered, two that stood out for me are opened and read, meaning 75 percent of all that you send is overlooked, And 50 per cent are not considered useful when they are read.
As is so often the case, it's easy to conclude that this must mean email marketing is gone. But that would be incorrect too. Because we found that people usually check email, and almost always before they go to work. It is an intrinsic part of life for people. They do not ignore their emails, they ignore the emails that they receive.
So what are we missing, as the originators of all the content that was ignored?
Relevance
It's a big word in marketing and we would all like to think we're relevant, because if we aren't then we're irrelevant. But if most of what we send by email isn't read and half of what's read isn't helpful, then irrelevance is what most of us achieve.
It's not just an appeal to someone's interests to be relevant. At the right time, it is about doing this, while not overdoing it. An email with discount codes can contain relevant content – the receiver is keen to save money on the products – But if the same offer has been sent out for months on end every day, it loses its urgency, so it is ignored. It is irrelevant now, although it is useful for the content.
Responsibility
Too often, and particularly in B2B marketing, we give sales development rep (SDR) the task of building the relationship that turns marketing leads into sales prospects. But they often aren't the right people for this job, and it's not fair to expect them to take it on, particularly when producing a beautifully framed written copy is involved. SDRs are often at the start of their careers and that level of responsibility requires more experience and capacity than they can offer.
The point of investing time and money in marketing is to prime potential customers, so they're on board when they answer our first call. To compromise such a crucial point in relation development with a poorly composed, inaccurately targeted marketing email waste that time and money.
Instead, responsibility should lie with people with the skills necessary to succeed in doing so. I check regularly on what we're sending out because I know people go off the script, from poor language use to a lack of professionalism.
I also know it's my job to ensure that these issues are addressed, rather than landing them on someone without the skills or knowledge to do so.
Respect for the message and the addressee
It shouldn’t be difficult to spell properly, use the right grammar and correctly construct sentences in the right way. And if it is, then it’s not difficult to find someone who can. It's not about pedantry and nitpicking to get that thing right. The aim is to treat the audience with a level of respect. We took the time and care to get this read right, because we appreciate your attention.
People in positions of influence are better at responding to properly articulated messages. And while many people will not notice a stray apostrophe or an overlong sentence, they will notice that they will not understand the message because it is too hard to read it.
Email is still essential to marketing and to the people we try to reach. It's wounded in our lives in a way that social media still isn't, which most people don't test in our survey shows until they get to work.
It may not be as dominant as it was, but email does not go anywhere and still offers the chance to get the right message at the right time to the right person. It is now time to do a better job of delivering this message.
Mass/Bulk email services are useful software tools that are commonly used by emarketing experts who are in charge of email marketing campaigns. As you may already know, email marketing is one of the most cost-effective marketing strategies for businesses large and small, but it also has many pitfalls that must be avoided.
Ostensibly the greatest trap advertisers now and then run into is that their messages end up in the spam folder. The good news is that you can easily prevent this from happening by using a reliable mass email service with attractive templates that will make your emails irresistible so that recipients won’t feel the urge to click the spam button.
Best Mass Email Service in 2020
There are many different ways of sending mass emails but just a few ways of sending bulk emails without spamming.. In this article, we introduce the top 3 best bulk email services that you can easily use to email hundreds or even thousands of people at once.
If choosing the right mass email service is the job that continues to fall to the bottom of your to - do list, then we will get it.
The last thing you want to do as a marketing professional is to spend time wading through product reviews and customer support on the phone to determine the qualities you should be looking for in an email service provider.
The importance of choosing for the right mass email marketing service
No pressure but it really matters this decision. While channels of social media and other marketing media are always attracting our attention, it is clear that email is still king.
In fact, we found that from an email marketing campaign you are 6 times more likely to get a click-through than from a tweet.
Since email service providers know the incomparable value emails add to your business, you can choose from an overwhelming number of companies, features and packages.
Fortunately, there are a few basic qualities you should be looking for in a mass email service, and then choose the additional features and capabilities that fit your unique priorities based on your own goals and needs.
Set your strategy
There's probably a reason you're looking for a new mass email service provider, but before you dive into all the options, you need to pinpoint exactly the need you're hoping the new service will meet.
- What are your email marketing targets?
- How does your big picture marketing strategy fit into a mass email service?
- How much value does email marketing bring to your business?
Then, you're going to have to consider the tools you need to meet those goals. By determining this, you will maximize efficiency and minimize overwhelm before looking at all possible options.
Below are some examples of issues to consider:
- How do you use emails? Can you give out newsletters, promotions, updates and so on?
- How much do you expect your subscriber list to grow?
- How do you measure the success of email marketing?
- Which insights are most important for customers?
- Are you looking for more advanced capabilities or simple design templates?
Once you've set up your game plan you're able to hire key players and valuable tools to help you successfully execute it:
- Deliverability
- Good reputation
- Low spam score
- Tracking the customer journey
- Segmentation
- Personalization
- Automation
- Templates
- Support
- Customer reviews
Choosing a mass email service can be a difficult decision at first, but it can turn into one of the best choices your business can make when it's equipped with the right information.
Make sure to choose a provider features that suit your current needs, but also provide help and space for your success to expand.
If you want to explore how we can help you create beautiful emails, please let us know.
How do the hourly send limits work?
The 'Max Hourly Rate' in the Settings page is the maximum cap for all users.
You can set lower maximum rates for individual users by editing their 'Emails Per Hour' setting in their User Settings page.
Settings >> Email settings >> Email Setting tab >> Max Hourly Rate
For example:
- Set the 'Max Hourly Rate' in the settings page to 1000.
- Then set one user to 500, one user to 1500 and one user leave blank.
- The user with 500 will only be able to send at a rate of 500 per hour.
- The user with 1500 will be capped at 1000 per hour as that is what is set by the 'Max Hourly Rate' in the settings page.
- The user that doesn't have a limit set for them will also be capped at 1000 for the same reason.
Does Email Marketer Script have a built-in SMTP server?
Email Marketer Script allows you to choose how emails are sent out: either using PHP's built-in mail() function or by specifying an SMTP server. You can specify a different SMTP server for each user account, or you can specify one from the settings page that all accounts will use.
If you choose to use an SMTP server Email Marketer will use its own integrated email engine to send emails using minimal server resources.
How does the Max Hourly Rate (throttling) work in Email Marketer?
The Max Hourly Rate (email throttling) in Email Marketer lets you specify how many emails can be sent out per hour. This is useful if your ISP restricts the number of emails you can send out per hour.
Email Marketer spaces out the email sending so that the emails are sent over the period of time you specify, rather than sending them all out as quick as possible and then waiting for the time to pass.
If you set the Per hour' limit to 1000 then Interspire Email Marketer will divide an hour up into 1000 and send each email out at that rate.
This means that if you are sending 2000 emails it will take 2 hours. If you are sending 500 emails it will take half an hour.
CAUTION: Warming up your IP allows you to gradually establish a good mass email sender reputation.
IP addresses start out “COLD” meaning they haven't been used to send email. It’s best to start small and gradually send to larger volumes of prospects.
IP warming is a gradual process that helps you establish a reputation as a legitimate email sender. When a receiving server notices email coming from a formerly dormant IP address, they will scrutinize the traffic coming from that IP address.
Does Email Marketer Script support email throttling? i.e. Can I limit the number of emails sent per hour?
Yes, Our Email Marketer Script allows you to set throttling limits so that only a set number of emails are sent per hour. This can be useful if your web host places restrictions on the number of emails you can send per hour.
Throttling settings are applied on a per user basis so to set the limit, access the 'Users' section in your control panel and modify the user that you'd like to set a throttling limit to. If you are the only user of Email Marketer, your default user would be the 'Admin' user.
Thinking about using email to market to new customer? There is no doubt that email marketing/bulk email is a reliable cost effective way to bring increased business to your company. Finding new customers and keep in contact with existing customers, email marketing is the only affordable solution.
When other email marketing providers say “no” we say “yes!” When other say “call for a quote” we say look at our affordable plans, BMS email servers have quickly become the number 1 choice for all your email marketing needs. After years of Email Marketing experience there is only a handful of people that know how to setup and prepare a server to meet the requirements of most major ISPs email providers.
From initial consultation to setup & execution, BMS (Bulk Mail Servers) offers a simple approach in promoting your business through the power of email advertising! When you are marketing a product or service for your business, the key to success lies in getting your promotions in front of as many prospective buyers as possible.
Introduction
Email marketing, as many of us know, can be a powerful, inexpensive method of reaching our most active potential or existing customers. It can boost not only our direct sales, but also our credibility and referrals.
One of the major benefits of email marketing is that email is free, but obviously this is the same reason why spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.
In this article I’ll try and describe the basic steps that can help reduce the number of emails you send out that get blocked by spam filters — hopefully resulting in a more rewarding marketing effort.
Mail server SMTP email send (rate) limit for popular web hosting providers
Why do you need to know your web host's SMTP email rate limit
If you run a web site and you plan to send out mass emails (for example, a newsletter),
it is advisable to send the emails using an authenticated SMTP mail server that matches the nameserver records for your own domain name.
This way, your outgoing emails will not trigger anti-spam filters set to identify phishing emails or spammers.
For example, if you run a web site at www.my-web-site.com, our advice is to send the emails from a SMTP server name that resolves to the same domain name (like smtp.my-web-site.com).
However, to prevent spam, many web host providers enforce email send rate limits to their customers.
The goal of this article is to show you the email send rate limit and options for most popular web host providers, such as GoDaddy, FastServers, HostWay, RackSpace, iPowerWeb and more.
Web Hosting Providers - SMTP limit and email rate limits
Important note: Please do NOT take this information for granted, as your host provider can change its mail server policy without any prior notification.
It is always a good idea to contact your host provider and ask about the email send rate, before proceeding with a mass email campaign.
GoDaddy Email Send Rate Limit & SMTP Restrictions
The following restrictions apply when sending emails from a web site / domain hosted by GoDaddy:
GoDaddy email send limit for shared web hosting - no more than 250 relays (recipients) per day.
You can purchase additional relays, in packs of 50.
GoDaddy email send limit for dedicated servers or dedicated virtual servers - no more than 1000 relays (recipients) per day.
GoDaddy other SMTP limits - outgoing messages sent via GoDaddy can not exceed 30Mb per email (including attachments),
GoDaddy SMTP restriction expiry method - the restriction is automatically lifted 24 hours after the email send limit was reached.
APlus Email Send Rate Limit & SMTP Restrictions
The following restrictions apply when sending emails from a web site / domain hosted by APlus.net:
APlus email send limit for shared web hosting - no more than 1000 recipients per mailing list AND no more than 500 emails per 30 minutes.
APlus other SMTP limits - max 7Mb for web email or max 20Mb for local email client messages APlus SMTP restriction expiry method - N/A
RackSpace Email Send Rate Limit & SMTP Restrictions
RackSpace.com apparently has no email rate limit, however all outgoing messages must be compliant with the RackSpace Acceptable Use Policy.
Rackspace may test and otherwise monitor your compliance with its requirements, and may block the transmission of e-mail that violates these provisions.
HostWay Email Send Rate Limit & SMTP Restrictions
HostWay allows customers to send emails to mailing lists, using the MailMan service.
The number of mailing list subscribers depend on your hosting plan. Using a MailMan mailing list for spamming can lead to the termination of your web hosting account.
Homestead Email Send Rate Limit & SMTP Restrictions
The following restrictions apply when sending emails from a web site / domain hosted by Homestead:
Homestead email send limit for web hosting - no more than 10 messages per second. All mass emails must be compliant with the Homestead Mass Mailing Policy.
IPowerWeb Email Send Rate Limit
The following restrictions apply when sending emails from a web site / domain hosted by IPowerWeb:
IPowerWeb email send limit - no more than 200 emails per hour and 600 emails per day (for newly created account) OR no more than 500 emails per hour and 5000 emails per day.
IPowerWeb other SMTP limits - outgoing messages sent via IPowerWeb can not exceed 25Mb per email, including attachments.
Mailing lists should not exceed 200 recipients.
Bluehost Email Send Rate Limit & SMTP Restrictions
The following restrictions apply when sending emails from a web site / domain hosted by Bluehost:
Bluehost email send rate limit - the default limit is set to 50 emails per hour.
The limit may be raised by contacting the Bluehost support team and explaining why you need the send email limit to be lifted Bluehost other SMTP limits - outgoing
messages sent via Bluehost can not exceed 10Mb per email (including attachments)
* The HostMonster email policy is identical with the one of Bluehost.
LunarPages Email Send Rate Limit & SMTP Restrictions
The following restrictions apply when sending emails from a web site / domain hosted by LunarPages:
LunarPages email send rate limit for shared hosting plans - max 20 emails per minute,
600 emails per hour and 14400 emails per day LunarPages email send rate limit for dedicated server plans - no limit (according to the LunarPages support forum)
1 and 1 (1&1) Email Send Rate Limit & SMTP Restrictions
The following restrictions apply when sending emails from a web site / domain hosted by 1and1:
1 and 1 email send rate limit - max 99 emails at once 1 and 1 Other SMTP restrictions - each outgoing message must have less than 50Mb (including attachments)
Our usual advice is that implementing sender authentication is a useful way of avoiding your email being incorrectly flagged as spam (i.e., a “false positive”). So you should implement rDNS, DKIM and SPF.
DKIM–DomainKeys Identified Mail–is an important standard for email sender authentication. It allows a recipient to verify that a message really does come from the sending domain that it claims to have come from. Senders publish a public key for their domain and then cryptographically sign their outgoing email, using the corresponding private key. Recipients can then verify the signature, typically as part of the spam filtering process.
The main tools required to start e-marketing is:
- A valid email list A good mail list management software: try any FREE software if any, We know a powerful application "Maillist King", but you are not forced to use it, try any FREE software, just Google for "Free Email marketing software OR Free mail list management tool".
- A high performance PC to handle your campaigns.
- A reliable SMTP server, (Subscribe to any of our powerful SMTP server plans for a minimum 1 month.) Domain name to grant more legitimacy to your emails.
What is a reverse PTR record?
PTR record or more appropriately a reverse PTR record is a process of resolving an IP address to its associated hostname. This is the exact opposite of the process of resolving a hostname to an IP address.
PTR is generally a concern for mail, as some mail servers will reject mail originating from IP's that don't have a valid PTR.
Example, when you ping a name mail.somedomain.com it will get resolved to the ip address using the DNS to something like 192.168.1.5
Email spam, also known as junk email or unsolicited bulk email
A junk mail folder is a virtual inbox for storing ads and often unsolicited electronic mail.
Be sure to check it regularly and every few days you should check your spam folder to make sure no important email messages have accidentally been identified as spam.
Programs within e-mail generally include customization options to move unwelcome messages to a junk mail folder automatically, but often this mail needs to be manually moved to the folder after reaching an in-box.
When e-mail from an undesirable source comes through, typically there is a block list for logging the sender’s e-mail address or extension, subject field, or content keywords and having like messages sent directly to the junk mail folder.
How to Remove Server IP Address from MSN Hotmail Block Blacklist?
If your emails cannot be delivered or sent to recipients using MSN or Windows Live Hotmail service, chance is the server which is sending the email messages may have been banned or blacklisted due to suspicion of sending spam. When a Windows Live Hotmail or MSN blocks or blacklists a host, all the mails originated from the IP address will get blocked, and returned or bounced with various error messages.
The typical bounced email messages contains the following error messages:
host mx1.hotmail.com[65.55.37.120] said: 550 SC-001 Mail rejected by Windows Live Hotmail for policy reasons. Reasons for rejection may be related to content with spam-like characteristics or IP/domain reputation. If you are not an email/network admin please contact your E-mail/Internet Service Provider for help.
host mx4.hotmail.com[65.54.244.104] said: 550 SC-004 Mail rejected by Windows Live Hotmail for policy reasons. A block has been placed against your IP address because we have received complaints concerning mail coming from that IP address. We recommend enrolling in our Junk Email Reporting Program (JMRP), a free program intended to help senders remove unwanted recipients from their email list. If you are not an email/network admin please contact your Email/Internet Service Provider for help.
There may be more SMTP reject error codes that are used by Windows Live Hotmail servers as listed on this page.
When a email host or server is in Windows Live or MSN Hotmail blacklist, not emails are delivered even to Spam or Bulk folder. In other words, the emails are not delivered at all, and thus cannot be found on Inbox nor Spam folders. If the emails were delivered, but been found on Spam or Bulk folder, then the domain or mail server is not been blacklisted by Hotmail or MSN.
Hence, the error code returned on the bounced emails should be used to confirm that the host is indeed on the Windows Live blacklist. Note that if the error code is of 400-series (421) which indicates too high volume or too large amount of emails been sent rather than spam, then the IP address or domain is not blacklist too.
Here’s tips on how to remove the IP address from MSN or Windows Live Hotmail blacklist to unban, unblock and whitelist the mail server IP address or domain again for that mails can be delivered properly and promptly.
The main task prior to applying for lifting of blacklist by MSN/Windows Live Hotmail is to ensure that the cause for the blacklist no longer happens. The main cause of blacklist is spam. In such cases, if your server has been compromised or been used without authorization to relay bulk volume of spam, action is required to rectify the issue. But a host can also be rejected or banned by mistake.
In any case, if you have concluded that spam sending issue has been fixed so the mail server should no longer be blacklisted, or that all emails originating from the host is legitimate or opt-in with opt-out feature available.
To begin the process to remove a mail server’s IP address from MSN/Hotmail’s blacklist, visit the following URL to complete and submit Sender Information for Hotmail Delivery form.
https://support.msn.com/eform.aspx?productKey=edfsmsbl&ct=eformts
Many information is required, such as IP addresses of outbound mail server (as seen by the receiving mail server), whether the server is dedicated or shared, problem description, error messages contained in the bounce messages or SMTP logs, ISP used, operating system used, MTA (mail transport agent) used, mailing list management software used, how are bounce messages (non-delivery reports) handled by the system, frequency of the mailings, volume of the mailings, examples of email accounts on Microsoft’s systems that are the recipients, ability to telnet to port 25 of mx1.hotmail.com from mail servers, results of traceroute to 216.32.183.201 from mail servers, example of email messages with full headers, URL of websites, how are recipients added (subscribed) to the mailing lists, option to unsubscribe (opt out), publishing of Sender Policy Framework (SPF) or Sender ID records for the IP and etc.
While not all information is required, it’s best to give as detailed information as possible in order to help Microsoft to decide if your IP address should be unblocked and removed from the blacklist.
It’s recommended to setup and configure proper SPF and PTR records in DNS for the mail server’s IP address prior to request for the removal from blacklist.
Within 2 or 3 business days, if Microsoft investigates and decides that the host is indeed do not send any unsolicited spam, you will receive an email from Windows Live Hotmail Sender Support Team which indicates that MSN/Windows Live has implemented a fix for the deliverability problem. Note that the removal from blacklist or unban/unblock process may take 24 – 48 hours to replicate completely throughout the Microsoft/Windows Live/MSN system.
You might run across the idea of warming up an IP address to improve your sending delivery performance. Warming up your IP allows you to gradually establish a good mass email sender reputation.
IP addresses start out “COLD” meaning they haven't been used to send email. It’s best to start small and gradually send to larger volumes of prospects.
IP warming is a gradual process that helps you establish a reputation as a legitimate email sender. When a receiving server notices email coming from a formerly dormant IP address, they will scrutinize the traffic coming from that IP address.
Send first email to your personal email address at yahoo, gmail and hotmail, it is expected to be received to SPAM folder, now try to mark it as safe like the screenshots show.
It’s best to start small and gradually send to larger volumes of prospects. This give receiving servers time to observe your sending patterns and behavior and allows you build a solid sending reputation.
If a previously unused IP starts sending 100.000 emails / day without any warming, recipient email servers must assume the worst that you are a spammer, and this will negatively affects your bulk email server sending reputation.
Get ready to warm up your mass email server IP address:
- Don’t start your IP warming with old lists! Having high delivery rates with your initial campaigns will help build your IP’s reputation
- Send newsletters content that your audience want.
- Remove unengaged emails.
- Send email messages at an appropriate frequency.
Fact:
- It is much easier to establish a positive reputation as a new sender, than it is to repair an existing reputation.
- If your mailing patterns are infrequent -- for example, only one mail campaign per month -- avoid sending more than 5,000 - 10,000 messages per day.
Warming up IP Address
The key to warming your IP address is to spread out your initial sends over multiple days. For example, If you plan on sending 50,000 emails a week, it is recommended that you split your lists into at least four groups with limit of no more than 10,000 recipients in each list.
Email only one groups a day over the first few days. A good rule of thumb for larger ramp-ups is to start your sending at 10,000 prospects per day. Assuming your bounce rate stays below 10% and your spam complaint rate stays below 0.1% on those sends, you can safely double your sending per day over the next few weeks until your intended sending volume is reached. For example, if you want to send 100k emails a week, you should ramp up like this:
| Week | Emails per day | Total per week |
|---|---|---|
| Week 1 | 2,800 a day for first 7 days | 20,000 |
| Week 2 | 4,300 a day for 7 days | 30,000 |
| Week 3 | 5,700 a day for 7 days | 40,000 |
| Week 4 | 7,000 a day for 7 days | 50,000 |
| Then add about 3 - 5000 a day for each week. | ||
It is recommended to keep a consistent mail volume from one business day to another which is better than having a large volume spike on one day of the week and no email sent on remaining days of the week.
Expected bounce rates
Monitor the bounce rates of your lists and stop mailing if the bounce rate of your first one or two groups exceeds 10%. This is a sure sign that your list needs maintenance! Clean up your list, and then resume sending to the remainder of the groups.
BMS is pleased and excited to announce the the re-activation and availability of our first accustomed SMTP servers equipped with the powerful email marketing tool "Interspire email marketer".
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Create stunning email marketing campaigns
Design engaging email marketing campaigns with simple drag-and-drop tools. Your design is guaranteed to look amazing in every inbox, on every device.
Interspire Email Marketer is a true all-in-one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys, events, contacts and more. It is fully-featured email marketing software which has been developed by marketing experts and includes the following useful features:
I have been testing the various free sending services available:
- - Amazon SES: https://aws.amazon.com/ses/
- - SparkPost: https://www.sparkpost.com
- - SendGrid: https://www.sendgrid.com
I have been using Amazon SES for about two years, but have decided to trial SparkPost and SendGrid. SparkPost offers their own comparison below:
https://www.sparkpost.com/sparkpost-vs-sendgrid