It's easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the "dreaded" Promotions tab?! The horror!😱 )
So, when Gmail recently announced that they're rolling out new changes — like the option for people to "snooze" emails and the ability for their interface to "suggest unsubscribes" — marketers everywhere started flipping out.
Alarms were sounded. Panic buttons were pushed. People proclaimed email marketing "dead" for the 9384759th time.
But when I sat down and actually dissected four of the important Gmail updates, I saw a very different picture. These new features shouldn't be feared. In fact, they'll actually help your long-term email strategy — not sabotage it. Let's review them together and see how they work in your favor.
Google introduced a new side panel
[caption id="attachment_86875" align="aligncenter" width="640"] Image Source: Google[/caption]
What is it?
In the new update, Gmail is integrating a side panel that allows users to easily access their Google Calendar, Tasks, and Google Keep content (Keep is an easy way to capture notes and lists.) You can also add other apps, like Asana or Trello. By dragging and dropping an email into Google Tasks, you can easily create a to-do item from an email message.
How does this impact your email marketing?
Google has said their recent updates will help users “do more without leaving the inbox.”
The introduction of the side panel is likely to be a huge win for marketers, as your subscribers will be spending more time in Gmail, rather than split their time browsing different tabs. This could mean that your emails are more likely to be noticed, and earlier.
Here are a few things your subscribers can now do easily:
- Receive an event or webinar invitation, or time-sensitive email from you and immediately check their calendar availability without ever leaving the inbox. If there’s an opening, they’re more likely to confidently opt-in to your invitation and note the date and time in their calendar.
- Receive a product offer or very important email that they wish to follow up on at a later date. Your subscribers can now drag that email into Tasks to create a to-do item to buy your product, engage with your service, or simply follow up.
- Take notes! You subscribers can use Google Keep to take notes and jot down insights from the content of your emails, without ever leaving the message.
Google could give your message a “nudge”
[caption id="attachment_86877" align="aligncenter" width="700"] Image Source: Google[/caption]
What is it?
In this new suite of changes, Google has introduced an AI-powered “nudge” feature that might bump old emails back to the top of the inbox. Using artificial intelligence, Google can detect emails that are likely to require a response or follow up and push them to the attention of the users after some time has passed.
How does this impact your email marketing?
Ever send an awesome email to your subscribers asking a question, soliciting feedback, or inviting them to attend an event? Then… crickets.
This feature has the potential to bubble your emails back up, and possibly at the most appropriate time. We don't have access to the exact algorithm Google is using to control this feature — how it knows when to "nudge" an email — but because Google has stated that their intent is to prevent things from “slipping through the cracks,” it’s likely that your engaged subscribers might get a “nudged” message when the content is time-sensitive and important.
Subscribers can “snooze” your emails
[caption id="attachment_86878" align="aligncenter" width="700"] Image Source: Google[/caption]
What is it?
Nudging is awesome, but it’s controlled by Google’s artificial intelligence, not your actual subscribers.
Within the new interface, Gmail users can optionally “snooze” your emails. This has been a popular feature with Google’s Inbox mobile app, as well as third party tools like Boomerang. Snoozing simply means that the email will no longer be in the inbox, and will re-appear at a time of your choice. This could be later within the same day, or possibly even a week.
How does this impact your email marketing?
It might feel like snoozing is a bad feature for marketers, possibly decreasing your open and click rates immediately after a send, or the same day. But it may actually be a great feature for you. After all, if your email is not sent at the optimal time for your subscriber, without the ability to snooze, they can only archive, delete, or even click SPAM.
When a subscriber clicks “snooze,” however, they are not saying “no” to your email, they’re simply saying, “not right now.” As more users adopt this feature, may see your email engagement distributed more throughout the week after sending.
Google could suggest a response to your emails
[caption id="attachment_86879" align="aligncenter" width="700"] Image Source: Google[/caption]
What is it?
Another popular feature from Google’s Inbox app is suggested responses. Google’s AI will present users with a few suggestions for how to reply to an email they receive. This could be as simple as, “Sure!” or more detailed like “Friday works for me.”
When a user clicks the response, it prompts a reply message with the content pre-filled, making quick replies easier than ever.
How does this impact your email marketing?
Email is a conversation. We recommend marketers treat it that way, rather than blast messages or push content out with “donotreply” reply-to addresses. There’s value in giving your subscribers the opportunity to answer questions, ask questions, provide feedback, get in touch with you, and let them know what’s on their minds.
If Google provides the perfect contextual response to their emails, marketers may notice an increase in replies. This has the potential to branch into conversations with engaged potential customers, and the act of responding could also help both deliverability and inbox placement (getting your emails into the primary inbox for the subscribers that want it there.)
Google might recommend your subscribers to unsubscribe
[caption id="attachment_86880" align="aligncenter" width="700"] Image Source: Google[/caption]
What is it?
Referenced specifically as a mobile feature, Google will now prompt users to unsubscribe from email newsletters they haven’t opened in a certain period of time.
It’s unclear how this algorithm will work specifically, but it’s likely that Google’s AI will target newsletters that a user has completely lost interest in.
How does this impact your email marketing?
Now, your immediate reaction might be, “Curse you, Google!”
But here's why you should be shouting, "Hallelujah!" or "Heck yeah!" or "Finally, Google gods!" Getting the right subscribers to unsubscribe from your email list is extremely good for you.
Here’s why it’s a cause for celebration: When a subscriber disengages from your content — yet you continue to send to them —your open rates will decrease your deliverability may suffer (meaning, you hit the SPAM folder a lot more often), and you run the risk of having those subscribers inevitably marking one or more of your emails as SPAM.
That’s right: Purging uninterested or unengaged subscribers is key to a successful email marketing strategy. (Here is how to clean your list in AWeber.)
It’s recommended to re-engage dormant subscribers, and invite subscribers to opt out of your email list if they’ve lost interest or the content is no longer providing value.
Gmail’s latest feature to encourage yields two possible benefits for marketers:
- This change will undoubtedly encourage people who don’t want to be on your email list to no longer be on your email list. (And that’s a good thing.)
- This change will possibly remind dormant subscribers that they’re on your email list, which they do still want to be subscribed to, and encourage them to read future or past messages.
This feature might feel the most intrusive as a marketer, but it is in fact Gmail is doing much of our work to ensure that we have a robust list of active and engaged subscribers.
What do you think of the new Gmail changes?
So is Google sabotaging your email marketing efforts? Quite the opposite, in my opinion.
As a long-time Gmail user, I welcome any usability improvements, and as an avid email marketer, I’m excited at the prospect of my audience spending more time in the inbox. After all, that's where my messages live.
But I’m super curious what you think! Let me know in the comments below.
The post Is Gmail Sabotaging Your Email Marketing? appeared first on Email Marketing Tips.
Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order.
In fact, your brain may actually crave stories: Scientists believe we are evolutionarily hardwired for narratives because they helped our ancestors survive.
Quick quiz: Which one is more effective?
Option A: There’s an animal in a cave over there. Don’t go near it.
Option B: My brother was mauled to death by a giant ferocious cat-like beast. The beast's teeth are as long as your arm and as sharp as the deadliest arrow. The monster lives in that cave with the two twisted trees in front of it. Don’t go near it.
You don’t need to worry about sabre-toothed tigers anymore, but your brain is still much more engaged by the story in option B than by a burst of facts. It makes you fearful. It gives you goosebumps.
You remember a good story. It stays with you.
The Power of Telling Your Personal Story through Email
Good salespeople and marketers understand the importance and power of storytelling — and they use it to their advantage.
It’s why Coca-Cola doesn’t sell you carbonated water, high-fructose corn syrup, phosphoric acid, and caramel coloring — it sells you a “feeling.”
The company’s most iconic commercial of all time “I’d like to buy the world a Coke” focuses on the drink being a commonality among people all over the world. It brings people together — regardless of their backgrounds, faith, gender, race, or opinions. No one even takes a sip of the soda in the ad.
It’s this emotional connection — this feeling — that makes your business and marketing memorable. It makes your brand stand out among the myriad of marketing messages — email, text messages, social media, TV, voicemail, commercials — that people are bombarded with every single day.
And it’s one of the main reasons your readers will pick your business over your competitors.
So tell your personal story in an email. You don’t need to become Charles Dickens or Jane Austen to do so. Heck, you don't even need to be a great writer. You just need to tell an engaging tale about your products and services, and why they matter to your subscribers.
4 Steps to Writing a Powerful "Story Email"
1. Keep it short.
Nowadays, we consume content at lightning speed. It's rare if a person can dedicate a huge chunk of time to a long-form article. So we need to communicate at a quick clip, too. That means breaking our messaging down into easy-to-read, bite-sized pieces that are super relevant.
The following Story Email is from Jill Angie of Not Your Average Runner, who leveraged the AWeber platform to reach her customers.
Jill’s story is 10 sentences long. That’s it!
Keep your writing concise and cut out any words you can. It’ll not only make you a tighter, more effective writer, but it’ll keep your readers’ attention. In a world of information overload, less will be a welcome thing for your subscribers.
2. Ooze likeability.
We enjoy doing business with people we know, like, and trust — as opposed to a large faceless corporation. Humanize your message to increase connection and engagement with your subscriber.
One easy way to do this: Pretend you’re sending an email to a friend.
When we write emails to our list, we tend to forget that we're a human communicating with other humans. We suddenly turn very formal, robotic, corporate, and, well, safe. Your readers signed up for your email list to hear from you. They want to hear from the voice behind the business or brand or company. So write like you talk. Show them that you're a human being with a pulse. You'll come off much more conversational and likeable.
Take Jill Angie’s Story Email, shown above in step #1. It may be short, but it’s super easy to read and extremely friendly. It makes Jill relatable. You want to run with her. You want her to be your coach. Eventually, when Jill pitches her books or workout plans to you, you’ll want to scoop them up, too.
3. Hit your reader’s biggest pain point.
Here’s an email from AWeber customer Noah Kagan, who runs OkDork.com. He's also the founder of the ridiculously popular AppSumo, a site that sends out awesome daily deals for digital products.
Noah’s story is just four sentences! It’s short, but super compelling. He shows you how he found massive success — fast.
But the best thing Noah does? He hits his readers’ problem straight on: "Starting a business can be hard." It can be intimidating.
Noah doesn’t just tell his story for the heck of it. He’s doing it in relation to the reader’s main pain point. In just a few words, he evokes feelings of frustration and worry and stress in his subscribers — while setting himself up as their solution. Starting a business can be hard — but it doesn't have to be. That's because Noah can make it easier for them. He can help them start their business and leave those worries behind.
Below is another example of a well-done Story Email. It's from AWeber customer Pete Servold, owner of Pete's Paleo, a food delivery service that sends healthy, seasonal, organic paleo meals directly to your door.
Pete's Story Email may be longer than Noah's, but it's not long-winded.
Pete's Story Email is easy to read, and he does a fantastic job painting the picture of his life in the restaurant industry (long days and nights filled with indulgent food choices), and the pivotal health event that changed his life.
Within Pete's story, he hits his reader's biggest struggle: weight loss and sticking to a healthy diet. But he makes it clear that he has the answer. Pete's Paleo makes it easy for you to drop the pounds and regain your health. It worked for him. He's leading his readers from their pain point straight to a solution in one short narrative.
4. Be authentic.
Cheri Alberts of the Watering Mouth has been an AWeber customer since 2012. She’s a wellness coach and recipe developer who offers consultations and meal plans to help her clients eat better, lose weight, find more energy, and look and feel better in their clothes.
Here’s Cheri’s story email:
Cheri’s Story Email is a lot different than Noah Kagan’s or Jill Angie's. She gets much more personal.
The reason: As a wellness coach, Cheri must to get to the bottom of what’s causing her client’s unhealthy decisions. In order to do that, though, she has to build a deeper relationship with her subscribers first. So Cheri opens up in her Story Email and shares her vulnerabilities — warts and all — because one day she’ll ask her clients to do the same for her.
You may not want to — or have to! — reveal as many personal details as Cheri, but you can be just as authentic. Give a glimpse at where your company started, and how you or your product has drastically improved since then. Tell your struggles. Highlight your lows. Celebrate your highs. Be witty. Be emotional. Tell them what's on your mind. Or even include a selfie (no photoshopping!) instead of a professional headshot. Most of all, be you. Authenticity is the key to building a foundation of truth and reliability with your subscribers. The stronger that foundation, the easier it'll be to sustain a long-term, profitable relationship with your email list.
When to Send Your "Story Email"
The best time to send your subscribers your personal story is during the awareness stage of your marketing funnel. (Click here to understand the marketing funnel and how it can drastically improve your email marketing strategy.) Your subscriber just joined your list. They're still getting to know you. This is the perfect time to engage with them on a deeper level by revealing what makes you unique compared to your competitors.
Schedule your Story Email to automatically send a day or two after they receive your Welcome Email. Or, if your personal story is only a few sentences, include it right in your Welcome Email. Either way, the earlier you start to emotionally connect with your readers, the better.
Want more great email writing tips? Check out AWeber's FREE What to Write course, an email series that helps you craft the perfect emails. Plus, it comes with 45+ content templates so you can just fill in the blanks!
And if you're ready to start sending phenomenal emails to your subscribers, then you'll want to join AWeber today. With easy-to-use automation tools, free educational marketing content, and the best Customer Solutions team (seriously, they won TWO Stevie Awards last year, which are basically the Oscars of the service industry), we have everything you need to make your email marketing successful.
The post You’re Probably Not Sending This Important Email appeared first on Email Marketing Tips.
Your list is powerful.
Think of it as a room filled with people who have come to hear you talk. If they like what they hear, they'll stick around. Many will ask questions. A bunch will purchase your products or services. And a handful will turn into advocates who bring others into the room.
To fill your room, you typically have an "opt-in" or "sign up" form on your website. Visitors can enter their email list to subscribe to your content.
But what happens if you don't have a website?
Don't worry: You can still gather subscribers into the room without creating a website.
All you need is a hosted sign up form.
What is a hosted sign up form?
A hosted sign up form lives on its own. It has a unique URL that you can share anywhere — like Facebook, Twitter, or even in your email signature. It's a quick way to start building a subscriber list without a website.
Have a website? It's not a bad idea to create a hosted sign up form anyway. A hosted sign up form can come in handy if your website crashes or you just want a direct link to your sign up form.
Create your hosted sign up form in 5 minutes!
It takes less than five minutes to create your first hosted sign up form with AWeber. Below is a video of AWeber's Director of Product, Chris Vasquez, demonstrating how to do it inside the platform:
I decided to try it myself. Here are the step-by-step directions I took to create a quick hosted sign up form.
First, give your form a snappy, attention-grabbing headline. It should tell people what they can expect from you for signing up to your list. For instance, what type of content will you send and how often will you send it?
Since a hosted sign up form flies solo, you have to give it a little more context than you would if it was embedded on a website page. To make things easier for myself, I used a template that matched the theme of my blog.
Next, edit your basic settings. I made my form name the same as my call to action, because that text will appear when you share your form on Facebook.
Here's where you edit your form name:
And here's what it looks like when you share your form's link on Facebook:
Finally, choose the option to have AWeber host your form to automatically create a URL for your sign up form.
And that’s it! Easy, huh?
Now, share your hosted sign up form.
Get your followers excited to sign up for your list by telling about all the great stuff they can expect to get in their inbox. If you write regular blog posts, tell them that by signing up, they’ll never miss a post from you.
Another way to share your hosted form on social media is to reach out directly to friends and influencers who you think could benefit from being a part of your list. Don’t overdo it, though. Sharing your form with a bunch of random people will make you look like a spammer.
Add a link to your hosted sign up form in your email signature. You don’t have to go into great detail explaining the value of your email list here, but make it clear that you're linking to your email list.
If you regularly send emails to business associates, colleagues, or anyone else in your industry, make a list of people who you think would be most interested in your email list, then message them directly to personally invite them to sign up for your list.
Guest blog posts
Guest blogging is an awesome way to grow your audience. If you write articles for someone else’s blog, include a link to your hosted form either within your blog post or in your signature. Let people know that if they want to see more content from you, all they have to do is sign up. (Here’s how one blogger does it.)
Level-up with a dedicated subscribe page.
Consider adding a dedicated subscribe page to your to-do list. A dedicated subscribe page is a landing page whose sole job is to promote your email list. It's basically a glorified hosted sign up form, if you will. In addition to your sign up form, it can include a list of reasons to sign up, go into more detail about you incentive offer and offer social proof.
Dedicated subscribe pages can be incredibly effective. The Daily Egg tripled their subscriber list with the help of a dedicated subscribe page. Here’s what The Daily Egg's subscribe page looks like:
Here are a few tools that can help you create a dedicated subscribe page in a snap:
- Wishpond lets you create easy-to-edit landing pages and integrates with Google Ads and Facebook Ads
- OptimizePress helps you make high-quality opt-in pages that work with your WordPress site.
- LeadPages helps you create and customize a wide variety of landing pages.
- Instapage has a drag and drop editor that makes it easy to create great-looking landing pages.
Learn more about creating sign up forms that get results.
- How to design the best landing page for your email marketing
- How to turn your sign up form into a subscriber magnet
- How to personalize your email list call to action to get 10x more signups
What are you waiting for? Log in to your AWeber account and create your hosted sign up form.
Not an AWeber customer yet? Start your free trial today!
Additional reporting by Kristen Dunleavy.
The post No Website? Create a “Hosted Sign Up Form” in Less Than 5 Minutes! appeared first on Email Marketing Tips.
A new law called the General Data Protection Regulation (GDPR) will go into effect on May 25, 2018 — and it will impact email marketers around the world.
The good news? If you’re using AWeber, you’re probably already doing many of the things required.
Keep reading for a walkthrough of the GDPR, what AWeber is doing to prepare, what it means for your email marketing business, and how you can prepare for the changes.
Update: Want to learn about the most common myths surrounding the GDPR and email marketing? We wrote about it here!
Disclaimer: This blog post is for informational purposes only, and you should not consider it legal advice. We recommend that you seek legal and other professional counsel to determine exactly how the GDPR might apply to you.
What is the GDPR?
The GDPR is a European privacy law approved by the European Commission in 2016. Its purpose is to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.”
This is fantastic news for EU citizens. The GDPR will hold businesses and entrepreneurs more accountable for data breaches, require them to not only keep records of a person’s consent to disclose personal information, but also clearly state what the data will be used for up front.
Why the GDPR is a good thing for email marketers
The goal of the GDPR is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world.
While it requires a bit more effort on your part, it can also lead to some pretty important benefits to your email marketing.
By taking greater measures to protect and use subscriber data correctly, you’re more likely to send more relevant, targeted, permission-based emails to your subscribers. And that can translate into more trust with your subscribers, fewer spam complaints and unsubscribes, and better email deliverability.
Win. Win. Win!
Who does the GDPR affect?
The GDPR applies to any data controller or processor who collects, records, organizes, stores or performs any operations on personal data of those who live in the EU — even if you don’t reside in a European country.
Personal data is any data that can be used to identify a person, including email addresses.
Data Controller? Processor? What are those?
Here’s a quick definition of each:
Data Controller: Any individual or business who determines how an individual's personal data is processed.
Data Processor: Any individual or business who processes personal data on behalf of the controller.
As an AWeber customer who collects EU resident data, you would more than likely be considered a Data Controller. AWeber would be considered a Data Processor.
How does the GDPR affect me?
To understand how the GDPR will affect you, it’s first important to understand the key rights the new law protects and how these rights apply to you:
- Right to be informed: Your EU subscribers can ask about personal data, how it is used, and why it is being used at any time.
- Right of access: Your EU subscribers can request a copy of personal information at any time.
- Right of rectification: Your EU subscribers can update (or request updates to) personal information at any time.
- Right of erasure: Your EU subscribers may request that you or AWeber erase their personal data, cease further dissemination of the data, and potentially have third parties halt processing of the data.
- Right to object: Your EU subscribers may unsubscribe from any of your emails at any time.
Knowing these rights allows you to better understand your responsibility in protecting these rights.
How to prepare your business for the GDPR
There’s a lot to think about with the GDPR, and we understand that it can feel a bit overwhelming. So we’ve outlined four steps you can take to help prepare for the GDPR.
- Customer Terms of Service
- Affiliate Terms of Service
- Developers Terms of Service
2. Get explicit, opt-in consent from subscribers
The GDPR describes consent as “freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.”
Translation: You must explain how you will use a person’s data before he or she gives it to you. If you plan to use a person’s data for multiple reasons, you must disclose all those purposes from the get-go.
For example, imagine you have a weekly blog newsletter. Once a person subscribes, they’ll receive a weekly newsletter from you, as well as an occasional email promoting your product. To be compliant with the GDPR, you must explain on your signup form that subscribers will receive both educational newsletter emails and promotional emails.
There’s been a lot of talk about the need to have checkboxes in your signup form to be compliant with the GDPR. However, checkboxes are not necessary to comply with the GDPR, but are simply one of many ways to prove consent.
Another way to prove consent is by adding simple language to your signup form that clearly explains how you will use a subscriber’s personal data, what kind of content you will be sending them, and how often you will be sending it.
If you do, however, decide to use an optional checkbox on your signup form, make sure your checkbox is not pre-checked. To get affirmative consent, subscribers need to check the box themselves.
Here’s an example from outdoor enthusiast Paul Kirtley that demonstrates how to clearly explain how a subscriber’s personal data will be used:
As you’re reviewing your signup forms, here are a few questions to ask yourself:
- Have I made it clear to the subscriber what information I am collecting?
- Have I made it clear to the subscriber why I am collecting their information?
- Have I made it clear what information I will be sending them?
- Have I made it clear how often I will be sending them information?
Another common question people have is this: Do I need to have double opt-in (aka confirmed opt-in) now with the GDPR?
You don’t need to have double opt-in to be compliant with the GDPR. You can still use single opt-in and be compliant if you can prove informed consent in another manner. However, there are benefits to using double opt-in, including a more engaged list of subscribers and better deliverability.
For the subscribers who are already on your list, you can send a re-engagement email prior to the GDPR taking effect to confirm continued consent to receive your emails.
You can use AWeber’s new click automations for broadcasts to tag subscribers who click the confirmation link in the email.
3. Create or update your public-facing privacy policies
Along the same lines as gaining explicit consent, it’s a good practice to create, review, and update your public-facing policies around data collection and usage.
As mentioned above, your subscribers have a right to know how their personal data is being used, so make that clear and easy to understand in your policy.
Also, make sure your policies are easy to find. You can do this by adding a link to your policies within the footer of your signup form, emails, and website.
4. Document and communicate a process for data requests from subscribers.
The GDPR requires that you document and communicate a process for subscribers to opt out, make changes to their personal data, request copies of their personal data, or request that their data be deleted entirely from your records.
You may need to document a process for subscribers to make such requests.
Here are the types of requests to document and communicate, and how to fulfill them:
Unsubscribing from your list
Under the GDPR, subscribers have the right to object or opt out of your communication at any time.
Your subscribers already have the ability to unsubscribe on their own using the “Unsubscribe” link in the footer of your emails.
However, you can also unsubscribe them manually if they request it, either on a list-by-list basis or by bulk unsubscribing someone.
You can also make this option more obvious by adding it within your email messages. Here’s an example from Ann Handley with her bi-weekly Total ANNARCHY newsletter. You’ll notice she added an unsubscribe link following her signature, with some playful language.
Updating personal data
Subscribers also have the right to rectify or update their personal data at any time.
Similar to the unsubscribe link in your emails, subscribers already have the ability to update their personal data on their own using the “Change subscriber options” link in the footer of your emails. However, you can update their information manually upon request.
Requesting a copy of personal data you maintain
With the GDPR, your subscribers have the right to access their personal data you maintain.
Unlike opting out or update personal data, your subscribers won’t be able to access this information on their own. Instead, they will need to request it from you.
AWeber makes this easy for you to find this information within subscriber management. Using the filters, you can search for the subscriber’s email address. Then using the “Export CSV” option, you can export your subscriber information in a format you can deliver to them.
Deleting subscriber data entirely from your records
Under the GDPR, your subscribers also have the right of erasure. In other words, the right to be forgotten. That means you must delete their personal data upon request.
Deleting subscribers is easily done within your AWeber account using the “Search All Lists” feature. Simply use the “email” filter to search for the subscriber’s email address. Then check the box(es) next to their name and click “Delete.”
When you delete a subscriber from your list, that subscriber’s personal information will be deleted entirely from your reports and your list. However, deleting a subscriber will not affect your reporting data; you’ll still be able to view anonymous, aggregate reporting data in your account, but the deleted subscriber’s name and email address will be removed.
5. Begin keeping comprehensive records of how you collect personal data.
The GDPR also requires that you can prove the nature of consent between you and your subscribers. This has two parts: showing the signup source in the subscriber data, as well as a copy of the signup form or data collection mechanism from which they provided that consent.
You can accomplish this by either saving the underlying code, a screenshot or PDF you used to collect their information.
Remember: these tips are not intended to be legal advice and in no way represent a comprehensive standard for ensuring the GDPR compliance.
Download our GDPR checklist
Whew! That was a lot of information. Fortunately, we’ve boiled it down to a one-sheet checklist for a quick reference as you prepare for the GDPR.
What is AWeber doing to prepare for the GDPR?
AWeber is already self-certified with both the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield, and we comply with lawful transfers of EU/EEA personal data to the U.S. in accordance with our Privacy Shield Certification.
Additionally, we are actively preparing to be fully compliant with the GDPR by May 25, 2018.
To help us do so, we formed a dedicated, cross-functional team to organize, lead and carry out the work that needed to be done to bring AWeber into compliance with the GDPR.
Here’s what this team has been working on:
- Developing a comprehensive strategy to comply with the GDPR
- Conducting a detailed audit of our personal data and processing practices
- Review our services to ensure we protect the rights of EU citizens mentioned above
- Developing Data Processing and Security Terms for our customers
Moving forward, we will hold regular training sessions to ensure our team members are always up-to-date on our processes and best practices for helping our customers.
Update: Still confused about the GDPR? Not to worry. We set the record straight about six common myths surrounding the GDPR and email marketing.
In the coming weeks, we’ll be making Data Processing and Security Terms available to AWeber customers. Keep an eye on this blog post and our help article for an update and link to the terms. Or contact us to request it.
To learn more about the GDPR, visit www.eugdpr.org.
Have questions? Comment below and we’ll do our best to answer them.
Not an AWeber customer? Get the peace of mind of working with a trusted provider. Try AWeber free for 30 days.
The post Your GDPR + Email Marketing Playbook: How to Prepare for the New EU Data Law appeared first on Email Marketing Tips.
When it comes to selling a product or service, fitting in is overrated. Too often, businesses and entrepreneurs try to create something for everyone. The end result is generic, trivial, and, well, boring.
You can’t be everything to everyone.
You can’t have the best ice cream and the best ribs.
You can’t be the best organizational tool for solopreneurs and large multinational corporations.
You can’t have the best high-intensity interval classes and the best bodybuilding classes.
Sure, it can be scary to go left when everyone else is heading right, but the upside to going left is huge.
Embrace your uniqueness
Take Rick Barry. He’s an NBA Hall of Famer and one of the greatest free throw shooters of all time.
What made him so great? When at the free throw line, the former Golden State Warrior would grip the sides of the basketball, bend his knees, and then simultaneously lift both arms and hoist the ball into the air.
That’s right: Barry perfected the “granny-style” shot.
It was incredibly accurate. Barry made 3,818 of his 4,242 free throw attempts, good for a 90 career shooting percentage from the line. (For perspective, the average FT percentage in the NBA during the 2016-17 season was 76 percent.)
Barry’s technique involves less moving parts. It gives the ball a better chance to sail in a smooth, perfect arc toward the basket without elbows or wrists getting in the way.
Barry found an unorthodox — but undeniably effective — method. He’s the only player to lead the National Collegiate Athletic Association (NCAA), the American Basketball Association (ABA), and the NBA in scoring for an individual season. He’s an eight-time NBA All-Star, and was named one of the 50 greatest players in NBA history.
When he finally retired from the league in 1980, he ranked first for field goal percentage.
Barry zigged left when everyone else zagged right, and his success at the line is nearly unmatched. If he had gone with the conventional free throw style like everyone else, would he have been a record-setting free throw shooter? Maybe . . . but it would have been a lot tougher for him.
And he definitely wouldn’t have been as memorable.
The same goes with creating and promoting your product. If you want to make money, you need to find your own effective “granny style.”
Marketers call this your Unique Selling Proposition (USP). It’s the element that makes your product stand out from the crowd of similar products — and it can change everything for you.
Identify your USP
Finding an effective Unique Selling Proposition (USP) can be difficult. After all, how many businesses and products are truly one-of-a-kind?
There are thousands of life coaches, personal trainers, electricians, therapists, authors, yoga instructors, digital marketers, clothing retailers, and so on. What makes yours stand out?
Quick note: Don’t be unique for the sake of being unique. Selling fur coats in a heat wave may be unique, but it’ll make you zilch.
Here at AWeber, we have terrific automations and an easy-to-use interface, but we choose to highlight our amazing award-winning customer service as our USP. We’re not just bias. Our customer solutions team took home TWO Stevie Awards this year. (The Stevies are basically the Oscars of customer support.)
There are a bunch of Email Service Providers a customer can pick from. They ultimately pick us because they know they’ll always have a live expert in our Chalfont, Pennsylvania headquarters to help them — whether it’s via chat, email, or phone.
While other ESPs are cutting back or nixing their customer service hours altogether, we’re adding to ours. Right now, you can talk to an AWeber solutions member Monday through Friday from 4 a.m. to 8 p.m. EST, and Saturday and Sunday from 9 a.m. to 5 p.m. EST. Haven't signed up for your FREE AWeber trial yet? Create your account today!
Our ultimate goal: to roll out 24/7 customer support in the near future.
So what’s your USP?
Download this list of six questions below. Answer them to pinpoint your business's hook.
The 6 Questions You Must Answer to Find Your USP
Once you’ve answered the 6 questions, ask yourself: How does my product or service solve my target audience’s biggest problem?
Then try to boil it down to a short and concise answer. (One to two sentences MAX.) This sentiment is your promise to your customer.
Put your USP everywhere so it stays front of mind. Make it your computer and cellphone background. Frame it on your desk. Sign it at the bottom of your emails.
Live it, breathe it — and make sure it applies to your product.
The post How to Pinpoint Your ‘Hook.’ Find Your Unique Selling Proposition in 6 Simple Steps appeared first on Email Marketing Tips.