You might run across the idea of warming up an IP address to improve your sending delivery performance. Warming up your IP allows you to gradually establish a good mass email sender reputation.
IP addresses start out “COLD” meaning they haven't been used to send email. It’s best to start small and gradually send to larger volumes of prospects.
IP warming is a gradual process that helps you establish a reputation as a legitimate email sender. When a receiving server notices email coming from a formerly dormant IP address, they will scrutinize the traffic coming from that IP address.
Send first email to your personal email address at yahoo, gmail and hotmail, it is expected to be received to SPAM folder, now try to mark it as safe like the screenshots show.
It’s best to start small and gradually send to larger volumes of prospects. This give receiving servers time to observe your sending patterns and behavior and allows you build a solid sending reputation.
If a previously unused IP starts sending 100.000 emails / day without any warming, recipient email servers must assume the worst that you are a spammer, and this will negatively affects your bulk email server sending reputation.
Get ready to warm up your mass email server IP address:
- Don’t start your IP warming with old lists! Having high delivery rates with your initial campaigns will help build your IP’s reputation
- Send newsletters content that your audience want.
- Remove unengaged emails.
- Send email messages at an appropriate frequency.
- It is much easier to establish a positive reputation as a new sender, than it is to repair an existing reputation.
- If your mailing patterns are infrequent -- for example, only one mail campaign per month -- avoid sending more than 5,000 - 10,000 messages per day.
Warming up IP Address
The key to warming your IP address is to spread out your initial sends over multiple days. For example, If you plan on sending 50,000 emails a week, it is recommended that you split your lists into at least four groups with limit of no more than 10,000 recipients in each list.
Email only one groups a day over the first few days. A good rule of thumb for larger ramp-ups is to start your sending at 10,000 prospects per day. Assuming your bounce rate stays below 10% and your spam complaint rate stays below 0.1% on those sends, you can safely double your sending per day over the next few weeks until your intended sending volume is reached. For example, if you want to send 100k emails a week, you should ramp up like this:
|Week||Emails per day||Total per week|
|Week 1||2,800 a day for first 7 days||20,000|
|Week 2||4,300 a day for 7 days||30,000|
|Week 3||5,700 a day for 7 days||40,000|
|Week 4||7,000 a day for 7 days||50,000|
|Then add about 3 - 5000 a day for each week.|
It is recommended to keep a consistent mail volume from one business day to another which is better than having a large volume spike on one day of the week and no email sent on remaining days of the week.
Expected bounce rates
Monitor the bounce rates of your lists and stop mailing if the bounce rate of your first one or two groups exceeds 10%. This is a sure sign that your list needs maintenance! Clean up your list, and then resume sending to the remainder of the groups.
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Imagine this: Your best marketing content is delivered automatically to your audience at the perfect time. You don’t need to lift a finger.
You watch revenue flow into your bank account. Your business grows. You optimize your automation. More revenue flows into your bank account each month.
Now, you're saving hours and making more money . . . and it's automatic.
That's the power of marketing automation.
However, there’s one hurdle which often prevents people from using automation –– the fear that it'll be too difficult to get started.
In fact, 50% of marketers think it’s difficult to implement marketing automation, according to the market research firms Three Deep and Ascend 2.
After all, automation can get pretty complex.
But, there’s a tool that can make it much more simple –– an automation map.
What is an automation map?
An automation map is a visual representation of your automation flow. Just like a map, it can give you direction, and help you plan ahead and avoid missteps as you create an automated series.
Email automation can have a lot of moving pieces. Your automation map will help you take all of that into account and plan ahead. Plus, you can build upon your map as you add more emails and complexity to your automation.
Here at AWeber, we use automation maps frequently. They help us review the flow and content of simple series and plan every step of complex, branching automation series.
By glancing at an automation map, I can quickly see whether or not my email automation leads subscribers all the way through the marketing funnel. I can determine whether or not my series contains dead ends. And I can see if I’m segmenting my audience in the best way possible.
Whether you’re just getting started with automation or an expert, an automation map can provide guidance and level up your efforts.
How to map your series
Before you start mapping, you should decide what tools you’d like to use to map your series. I recommend either hand drawing your series with a pencil and paper or planning your series out digitally with a tool like Google Draw. Which you choose all depends on your preferences.
Once you’ve chosen your preferred tool, you’re ready to map your series. Every automation map is comprised of 4 simple elements:
1. The emails in the series
You might have a 4-email automation series or a 20-email automation series. Either way, the goal of the emails within your series is to lead your subscribers through the marketing funnel or persuade them to take a certain action. You can review your automation map to see if your content and emails will accomplish this.
2. Time delays between those emails
Whether it’s minutes, hours, days, or weeks, you should include a time delay between nearly every email. Time delays will deliver your emails at the perfect time, rather than all at once.
So, what is the perfect time? That depends on your audience and the expectations you set on your sign up form and welcome email. If you’re unsure, survey your audience to ask them what they prefer. Or, test different time delays to see what works best for your audience.
3. Tags or labels you’ll use to segment your subscribers
Most email marketing and automation platforms can apply tags or labels to your subscribers when they perform certain actions, receive an email, or subscribe to a list. These tags can help you segment your audience into groups based off their tags. You can then send automated emails to those groups specifically.
For example, let’s say you set up your email marketing platform to apply a tag to a subscriber when they click on a survey link in one of your automated emails. You could then resend the survey email to anyone who does not have that tag. That way, you could give non-responders another chance to answer your survey without sending an irrelevant email to those who already responded to your survey.
4. The various paths or journeys your subscribers might take
Action-based or behavioral email automation is when you send automated emails to people based off their actions. If you’re using action-based automation in your automated series, your subscribers will go down different paths or journeys depending on what they do.
A subscriber who clicks one email may receive another email targeted to them. While a subscriber who opens a different email, may receive a 3-part email series based off that open.
Your automation map should outline the different paths your subscriber could possibly take. This way, you can avoid sending too many emails to the same subscriber on the same day. And, you can preview your subscriber’s possible experiences.
An automation map becomes extremely important when you start using action-based automation. You might think you have a brilliant idea for an action-based automation series. But, once you map it out, you might discover it would lead to a terrible experience for a particular segment of subscribers –– like getting 3 emails on one day.
An automation map in action
To help you see how automation maps work, we’re going to look at an example. Let’s say you’re an author who wants to promote his brand-new novel through automation. You decide to send a chapter every week for four weeks to your subscribers. At the end of the four-week automated campaign, you’ll promote a link to buy your entire novel.
If you were hand drawing it, your automation flow might be mapped out something like this:
The same automation map created in Google Draw might look like this:
Pretty simple, right? But with this map, you know exactly what your time delays are, and you know exactly which emails will launch and to whom they’ll send.
Now, let's say you want to take it a step further with action-based automation. You’ll still offer your novel for purchase after you send the fourth chapter, but you’ll also ask a question of your audience.
Which genre do they prefer? Romance or Thriller.
Depending on which option the subscriber clicks on, they are automatically tagged with either "Romance" or "Thriller." You’ve now segmented your audience into two groups, and you can target those segments with his other book titles that fall in those particular genres.
You could then send 2 different automated series to those segments. For those who chose “Romance,” you could ask them to buy your new romance book. For those who chose “Thriller,” you can promote your new thriller book.
Here’s an example of what your automation map might look like for this action-based series:
As you map your own series, ask yourself these questions:
- Should you apply a tag at the beginning and/or end of your series? (Doing so can help you identify who is currently within a series and who has finished a series.)
- What’s the right time delay between each email? Am I sending too many emails? Am I sending too few?
- Which emails slot into the different stages of the marketing funnel (awareness, consideration, conversion, loyalty, and advocacy)?
- Is there an email I can add to the series that’ll make my user more likely to convert?
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The post The Best Tool to Plan Your Email Marketing Automation appeared first on Email Marketing Tips.
GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows.
At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when placing GIFs in emails.
I breakdown a list of GIF best practices in my latest episode of “Win at Email Design.” I’ll talk about which GIFs tend to get the most positive feedback from our customers; the optimal file sizes for load time and subscriber data plans; copyrights; the greatest apps for creating your own; and the best resources for pre-made ones.
After watching the above video, let me know your thoughts in the comments below: Will you test out GIFs in future emails?
For more AWeber “Win at Email Design” episodes with yours truly, check out my YouTube page. There, you’ll find tips on how to to structure a welcome email and design an email using only text.
And if you’re not sure what to write in your emails? Download these 45+ FREE writing templates. Learn how to craft the perfect message or just fill in the blanks!
The post Everything You Need to Know about Using GIFs in Email appeared first on Email Marketing Tips.