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Emails have a brief life. Yet, according to a new Adobe study, many don't have a life at all - in attitudes towards mobile. Among the many observations and data that we have uncovered, two that stood out for me are opened and read, meaning 75 percent of all that you send is overlooked, And 50 per cent are not considered useful when they are read.

As is so often the case, it's easy to conclude that this must mean email marketing is gone. But that would be incorrect too. Because we found that people usually check email, and almost always before they go to work. It is an intrinsic part of life for people. They do not ignore their emails, they ignore the emails that they receive.

So what are we missing, as the originators of all the content that was ignored?

Relevance

It's a big word in marketing and we would all like to think we're relevant, because if we aren't then we're irrelevant. But if most of what we send by email isn't read and half of what's read isn't helpful, then irrelevance is what most of us achieve.

It's not just an appeal to someone's interests to be relevant. At the right time, it is about doing this, while not overdoing it. An email with discount codes can contain relevant content – the receiver is keen to save money on the products – But if the same offer has been sent out for months on end every day, it loses its urgency, so it is ignored. It is irrelevant now, although it is useful for the content.

Responsibility

Too often, and particularly in B2B marketing, we give sales development rep (SDR) the task of building the relationship that turns marketing leads into sales prospects. But they often aren't the right people for this job, and it's not fair to expect them to take it on, particularly when producing a beautifully framed written copy is involved. SDRs are often at the start of their careers and that level of responsibility requires more experience and capacity than they can offer.

The point of investing time and money in marketing is to prime potential customers, so they're on board when they answer our first call. To compromise such a crucial point in relation development with a poorly composed, inaccurately targeted marketing email waste that time and money.

Instead, responsibility should lie with people with the skills necessary to succeed in doing so. I check regularly on what we're sending out because I know people go off the script, from poor language use to a lack of professionalism.

I also know it's my job to ensure that these issues are addressed, rather than landing them on someone without the skills or knowledge to do so.

Respect for the message and the addressee

It shouldn’t be difficult to spell properly, use the right grammar and correctly construct sentences in the right way. And if it is, then it’s not difficult to find someone who can. It's not about pedantry and nitpicking to get that thing right. The aim is to treat the audience with a level of respect. We took the time and care to get this read right, because we appreciate your attention.

People in positions of influence are better at responding to properly articulated messages. And while many people will not notice a stray apostrophe or an overlong sentence, they will notice that they will not understand the message because it is too hard to read it.

Email is still essential to marketing and to the people we try to reach. It's wounded in our lives in a way that social media still isn't, which most people don't test in our survey shows until they get to work.

It may not be as dominant as it was, but email does not go anywhere and still offers the chance to get the right message at the right time to the right person. It is now time to do a better job of delivering this message.

Mass/Bulk email services are useful software tools that are commonly used by emarketing experts who are in charge of email marketing campaigns. As you may already know, email marketing is one of the most cost-effective marketing strategies for businesses large and small, but it also has many pitfalls that must be avoided.

Ostensibly the greatest trap advertisers now and then run into is that their messages end up in the spam folder. The good news is that you can easily prevent this from happening by using a reliable mass email service with attractive templates that will make your emails irresistible so that recipients won’t feel the urge to click the spam button.

Best Mass Email Service in 2020

There are many different ways of sending mass emails but just a few ways of sending bulk emails without spamming.. In this article, we introduce the top 3 best bulk email services that you can easily use to email hundreds or even thousands of people at once.

If choosing the right mass email service is the job that continues to fall to the bottom of your to - do list, then we will get it.

The last thing you want to do as a marketing professional is to spend time wading through product reviews and customer support on the phone to determine the qualities you should be looking for in an email service provider.

 

The importance of choosing for the right mass email marketing service

No pressure but it really matters this decision. While channels of social media and other marketing media are always attracting our attention, it is clear that email is still king.

In fact, we found that from an email marketing campaign you are 6 times more likely to get a click-through than from a tweet.

Since email service providers know the incomparable value emails add to your business, you can choose from an overwhelming number of companies, features and packages.

Fortunately, there are a few basic qualities you should be looking for in a mass email service, and then choose the additional features and capabilities that fit your unique priorities based on your own goals and needs.

 

Set your strategy

There's probably a reason you're looking for a new mass email service provider, but before you dive into all the options, you need to pinpoint exactly the need you're hoping the new service will meet.

  • What are your email marketing targets?
  • How does your big picture marketing strategy fit into a mass email service?
  • How much value does email marketing bring to your business?

Then, you're going to have to consider the tools you need to meet those goals. By determining this, you will maximize efficiency and minimize overwhelm before looking at all possible options.

Below are some examples of issues to consider:

  • How do you use emails? Can you give out newsletters, promotions, updates and so on?
  • How much do you expect your subscriber list to grow?
  • How do you measure the success of email marketing?
  • Which insights are most important for customers?
  • Are you looking for more advanced capabilities or simple design templates?

Once you've set up your game plan you're able to hire key players and valuable tools to help you successfully execute it:

  • Deliverability 
  • Good reputation
  • Low spam score
  • Tracking the customer journey
  • Segmentation
  • Personalization
  • Automation
  • Templates
  • Support
  • Customer reviews 

Choosing a mass email service can be a difficult decision at first, but it can turn into one of the best choices your business can make when it's equipped with the right information.

Make sure to choose a provider features that suit your current needs, but also provide help and space for your success to expand.

If you want to explore how we can help you create beautiful emails, please let us know.

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How do the hourly send limits work?

The 'Max Hourly Rate' in the Settings page is the maximum cap for all users.

You can set lower maximum rates for individual users by editing their 'Emails Per Hour' setting in their User Settings page.

Settings >> Email settings >> Email Setting tab >> Max Hourly Rate

hourly-email-sending-speed

For example:

  • Set the 'Max Hourly Rate' in the settings page to 1000.
  • Then set one user to 500, one user to 1500 and one user leave blank.
  • The user with 500 will only be able to send at a rate of 500 per hour.
  • The user with 1500 will be capped at 1000 per hour as that is what is set by the 'Max Hourly Rate' in the settings page.
  • The user that doesn't have a limit set for them will also be capped at 1000 for the same reason.

Does Email Marketer Script have a built-in SMTP server?

Email Marketer Script allows you to choose how emails are sent out: either using PHP's built-in mail() function or by specifying an SMTP server. You can specify a different SMTP server for each user account, or you can specify one from the settings page that all accounts will use.

If you choose to use an SMTP server Email Marketer will use its own integrated email engine to send emails using minimal server resources.

How does the Max Hourly Rate (throttling) work in Email Marketer?

The Max Hourly Rate (email throttling) in Email Marketer lets you specify how many emails can be sent out per hour. This is useful if your ISP restricts the number of emails you can send out per hour.

Email Marketer spaces out the email sending so that the emails are sent over the period of time you specify, rather than sending them all out as quick as possible and then waiting for the time to pass.

If you set the Per hour' limit to 1000 then Interspire Email Marketer will divide an hour up into 1000 and send each email out at that rate.

This means that if you are sending 2000 emails it will take 2 hours. If you are sending 500 emails it will take half an hour.

CAUTION: Warming up your IP allows you to gradually establish a good mass email sender reputation.

IP addresses start out “COLD” meaning they haven't been used to send email. It’s best to start small and gradually send to larger volumes of prospects.

IP warming is a gradual process that helps you establish a reputation as a legitimate email sender. When a receiving server notices email coming from a formerly dormant IP address, they will scrutinize the traffic coming from that IP address.

Does Email Marketer Script support email throttling? i.e. Can I limit the number of emails sent per hour?

Yes, Our Email Marketer Script allows you to set throttling limits so that only a set number of emails are sent per hour. This can be useful if your web host places restrictions on the number of emails you can send per hour.

Throttling settings are applied on a per user basis so to set the limit, access the 'Users' section in your control panel and modify the user that you'd like to set a throttling limit to. If you are the only user of Email Marketer, your default user would be the 'Admin' user.

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Thinking about using email to market to new customer? There is no doubt that email marketing/bulk email is a reliable cost effective way to bring increased business to your company. Finding new customers and keep in contact with existing customers, email marketing is the only affordable solution.

When other email marketing providers say “no” we say “yes!” When other say “call for a quote” we say look at our affordable plans, BMS email servers have quickly become the number 1 choice for all your email marketing needs. After years of Email Marketing experience there is only a handful of people that know how to setup and prepare a server to meet the requirements of most major ISPs email providers.

Read more: Thinking about using email to market to new customer?

Introduction

Email marketing, as many of us know, can be a powerful, inexpensive method of reaching our most active potential or existing customers. It can boost not only our direct sales, but also our credibility and referrals.

One of the major benefits of email marketing is that email is free, but obviously this is the same reason why spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.

In this article I’ll try and describe the basic steps that can help reduce the number of emails you send out that get blocked by spam filters — hopefully resulting in a more rewarding marketing effort.

Read more: Email Marketing Tips